5 Local SEO Strategies That’ll Help You Stand out in Your Community

5 Local SEO Strategies That’ll Help You Stand out in Your Community

According to recent statistics, there are over 30.2 million small businesses in the United States.

Standing apart from the crowd can be a challenge, especially if you’re relying on traditional SEO tactics. Instead, you’ll want to narrow your focus.

Investing in local SEO is one of the smartest decisions you can make for your business. But which local SEO strategies are the most effective?

Here are five of our personal picks.

1. Build Trust Through Reviews

In the era of social media, consumer trust means more than ever. In fact, 73% of people value trust over pricing.

So, what can you do to start building trust with your community? It’s easy, let customers’ experiences speak for themselves!

We’re talking, of course, about reviews and review management.

The overwhelming majority of consumers read an online review of a product before making a purchasing decision.

Should a customer see positive reviews associated with your business, they’ll be more likely to give you a chance.

2. Manage Your Reputation

Reviews can be a little tricky, though. Especially when it comes to negative reviews.

Reading about a negative experience at your business can make your heart sink.

But don’t worry, the situation may be fixable.

Never silence your audience. Keep the review up.

While that may seem like a counter-intuitive move, leaving the review up can do a lot to further your company’s transparency, and thus, builds trust.

With that said, you’ll want to show that you’ve addressed the situation.

Respond to negative reviews with a brief apology and ask them to get in touch with you. Plenty of customers are happy to give a business a second chance, so hear them out.

3. Look for Local Citation Opportunities

The term ‘citations’ may sound like it has negative connotations, but when it comes to local SEO, citations are a good thing.

A citation is any mention of your business’ name, including your address and phone number (commonly referred to as your NAP).

If you have your business info up on your Facebook page, for instance, that’s technically a citation.

The more citations you generate, the better.

Leverage local directories like YellowPages.com, Yelp, and Foursquare. Be sure to check back with these pages periodically, as directory sites often allow user reviews.

4. Focus on Local Content

Original, evergreen content is the backbone of any good SEO strategy. However, since you’re targeting a smaller demographic, you’ll want to do things a bit differently.

Focus on content that’s most relevant to your area. You can cover local events or relate your services or products to your specific region.

For instance, if you’re in the HVAC industry and live in a hot area, write about the summer heat and the importance of air conditioning.

5. Use Location-Specific Keywords

Likewise, fill your content with high-ranking, location-specific keywords.

Let’s go back to our HVAC example for a moment.

You could use keywords like, ‘Air conditioning in Texas’ or ‘A/C repair Dallas’.

82% of consumers conduct local searches. So local keywords can give you a competitive advantage by increasing your site ranking.

Stand out in Your Community with These Local SEO Strategies

In truth, local SEO strategies aren’t all that different from a wider-scale SEO strategy.

Still, the smaller scale of your campaign can make a major difference, so give these strategies a shot.

And if you’d like to learn more about local SEO or want to see how your site stacks up to the competition, contact us today for a free business scan!

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