5 Tips for Startups on Successful Social Media Marketing

5 Tips for Startups on Successful Social Media Marketing

social media management

social media marketing

If you own or work in a startup, you surely know that the deck is stacked against you. You’ll commonly hear statistics like “90 percent of startups fail” and “10 percent will fail in the first year.”

While this probably makes your stomach churn (and it should!), instead of being scared, ask yourself what you need to do to make sure you’re in the minority that not only survives, but thrives. While the answer to this question is beyond the scope of this article, we do know one thing for sure – successful social media marketing plays a huge role.

Follow these five beginner tips and you’ll already be a step ahead of the pack.

1. Start with a Plan

Since 74 percent of all internet users spend at least some of their time on social media, it’s obvious that you need to include social media in your marketing plans. But, don’t think that you can just go on there once in a while, drop a post or two, and expect success.

What you need is a well-thought-out plan that puts you in front of your followers consistently and delivers the right kind of message. You can do this yourself using various types of planning software or consult with a pro who will take care of all these important details for you.

2. Provide Value

Your number one priority when posting on social media should not be to advertise your company! People go to social media sites to connect with other people, learn new things, and be entertained. If your posts aren’t accomplishing one of these three things, you’re wasting your time and probably annoying your followers.

3. Stay Engaged

It’s important not to post and run! Hopefully, if you plan your content right, your followers will like, share, and comment. Make sure you check back frequently to respond to their comments.

Engaging with your followers shows them that they’re dealing with real people instead of a sterile company that’s just there to sell them things.

4. Reuse Your Content

If you’re constantly trying to create new content, you’ll quickly burn out. Don’t feel like you need to reinvent the wheel every day. Instead, repurpose your content so you can use it multiple times over the following weeks and months.

For example, if you write a blog post, you can post about it several times on social media by reframing the title, creating graphics with key quotes, and more.

5. Video is King

Last, but not least, it’s important to keep up with the latest trends. When it comes to social media, it’s no secret that video is king. Use video in your Twitter and Facebook feed and you’ll find that you get a ton more engagement than you otherwise would. Take advantage of this by regularly looking for ways to incorporate video into your social media marketing plan.

#1 Secret to Successful Social Media Marketing – Outsource!

Running a startup isn’t easy. It seems like there are always a million things competing for your time and attention. That’s why outsourcing is the number one key to successful social media marketing for startups.

You can hire a team of professionals for a small monthly cost. Doing so will allow you to focus on the things that only you can do well. This is a no-brainer!

Want to learn more, contact us today to get started.

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