Bringing in Those Clicks: How to Use SEO to Get More Organic Traffic

Bringing in Those Clicks: How to Use SEO to Get More Organic Traffic

91% of content gets zero traffic from search engines.

Wouldn’t it be nice to be part of the 9% of sites that enjoy more traffic and better sales results?

It’s actually easier and more affordable than you’d think! Here’s everything you need to know about escaping the search engine slump and generating organic traffic to your website.

What is Organic Traffic?

Before we go any further, let’s go ahead and define organic traffic so we’re all on the same page.

We can define organic traffic as any type of traffic that comes from a paid advertisement like a banner ad or pay-per-click ad on a search engine.

When you think organic marketing, think unpaid.

Now, if you’re a bit confused, we wouldn’t blame you. If you’re outsourcing your SEO to a company, wouldn’t that qualify as a paid search?

Not quite, since you’re not paying the search engine or hosting site directly.

Hiring someone to do things like spruce up your website or research keywords still qualify as organic.

The Best Organic Traffic Methods

With that out of the way, let’s talk about some ways in which your business can use organic search methods to generate more traffic.

Keep Your Nose Clean

Before you embark on your wonderful marketing journey, you should know that not all marketing methods are equal in the eyes of our search engine overlords.

Some methods are…less than honest, let’s say. We’re referring to processes like plagiarism, keyword spamming, or hiding links within your text.

These methods fall under what’s known as black hat SEO.

Not only are these methods deceptive, but they’ll get your site removed from search engines entirely.

Keep your organic search strategy wholesome and original. It may require more work, but we promise it’ll pay off.

Invest in Content Creation

The heart of any organic SEO strategy should be content creation.

Adding original blog posts, videos, and social posts benefit you and your consumers.

Think about how you can make your content evergreen so it stays relevant, even months or years in the future.

While you can benefit from the longevity of content creation, your consumers get helpful, informative content.

Some 87% of consumers begin their shopping journey through online research. If you’re providing great info, you can earn their trust as well as their dollar.

Optimize Your Website

Imagine you’re looking for a product. Your search takes you to a website that takes almost half a minute to load.

When the site finally does load, you’re greeted with images of varying sizes and colored text that hurts your eyes.

It’s likely that you’d never trust that website again.

That’s why great web design is so important. Providing users with a fast, easy user experience means they don’t have to think twice about your professionalism.

Keep It Local

This tip is especially important if you’re running a small business.

Search engines prioritize results that match a user’s location.

If you incorporate local keywords into your web copy and content, there’s a better chance of a local customer stumbling upon your website.

Don’t forget to list your website, too. Your company info should be in as many places as possible.

Are You Ready to Generate More Traffic?

If you’re looking to improve your web presence, organic traffic is the smartest, most affordable way to go. Especially if you’re on a shoe-string budget.

While it isn’t as fast as paid methods, you’ll see results for weeks, months, and even years after your campaign ends.

Reach out and get in touch with us to learn how your business can generate organic traffic!

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