Understanding the Benefits of Social Media: Why Your Business NEEDS and Account

Understanding the Benefits of Social Media: Why Your Business NEEDS and Account

The average person spends 142 minutes per day on social media sites.

Social media continues to be one of the world’s favorite pastimes.

If you’re not yet convinced of the significance of social media, let us change your mind. Here are some of the biggest benefits of social media for your business.

Social Channels Improve Your Sales Funnel

Without a proper sales funnel, you’ll have a hard time reaching your full potential online.

Yes, the overall goal is to sell your customers on your product or service. But how exactly do you do that? Especially if they’re not already visiting your site.

That’s where social media comes in. Social media makes the customer journey far easier for the consumer.

With social media, you’re taking a more active approach to your sales method. No longer do you have to wait for customers to stumble across your site.

Cross-posting content from your website to your social channels can increase site-wide traffic, and thus, drives sales.

Social Media Is Wonderful for Discovery

Like search engines, social media sites rely on complex algorithms to serve the right content to the right consumer.

It’s why Facebook recommends mutual friends or why an ad for a product you searched for a week ago shows up in your timeline.

That’s one of the things that makes social media such a powerful business tool. The very concept of social media is built on the notion of discovery and connectivity.

Let’s say a customer likes your page. Now, their friends may see your page in their timeline.

In essence, you’re getting twice the customers for the price of one.

Audiences Want a More Personal Relationship with Your Brand

It’s true that today’s consumer is savvier and less open to marketing than their elders. However, it’s still quite possible to win them over.

Studies show that audiences, while skeptical, are still willing to hear from their favorite brands. As long as they’re open, honest, and transparent, the customer is likely to be receptive.

81% of respondents to one survey said that brands need to be transparent via social media.

Make your social channels a relaxed, informal experience. Open up and take the time to get to know your customers.

Your Social Presence Impacts Your SEO

SEO is perhaps the most important acronym in all of modern marketing. But did you know that it goes hand-in-hand with your social strategy?

For starters, social channels offer another chance to list your business’ information. This technically counts as a citation.

And cross-posting your content as we mentioned earlier? That counts toward your SEO ranking, as well!

Final Thoughts on the Benefits of Social Media

At this point, it’s impossible to ignore the staying power of social media.

While social sites may change from time to time, you can rest assured that social media will be one of the most effective ways to reach your customers for years to come.

Want to experience the benefits of social media for yourself?

Get in touch with us today for a free business scan and let’s talk over your current strategy.

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