What Does An SEO Company Do For Their Clients? A Brief Guide Into Our Expert Services

What Does An SEO Company Do For Their Clients? A Brief Guide Into Our Expert Services

SEO strategies are crucial for your business' success!

Here’s our guide to help you learn more about the basics of SEO services!

SEO strategies are crucial for your business' success!

All of us at Big Fish Local have been in the SEO industry for a long time, and although many industry trends are rapidly changing (consumer expectations, Google algorithms, digital technology, etc.) there will always be one constant in the SEO world in the fact that most people are initially a bit confused as to what we actually do!

Most business leaders understand just how imperative SEO is for digital marketing success, but in this article we’re going to lightly brush over some of the fundamentals towards our expert services. Throughout this page we’ll help you learn the following:

  • What SEO is and what SEO agencies do
  • The specific SEO services that should always be included in your campaign
  • How to decipher if you’re ready to hire an SEO agency

 

And as always feel free to contact us online or call us at 614-945-4544 if you have any questions/concerns after reading through this article!

What Do SEO Agencies Do? Well, A Lot!

A lot of business leaders aren’t exactly sure what the daily operations at an SEO agency entail, which makes sense considering the fact that there truly is a lot that goes on from a variety of different types of specialists.

Let’s first clarify the meaning of SEO in that it stands for search engine optimization, which means that SEO strategies are predominately oriented around getting clients to the top of particular search engine results pages (SERPs) to subsequently provide them with more online visibility and its many associated benefits.

The truth is that getting any client to exponentially grow in search rankings will always be based upon a ton of data and hard work, and there are hundreds of factors that come into play when it comes to what helps pages rank higher on SERPs. But the following factors are some of the most important that we orient our SEO strategies around:

  • Making sure your website is secure (HTTP vs. HTTPS)
  • Ensuring the mobile-friendliness of your website
  • Ensuring a fast loading speed for all of your website’s pages
  • Correcting your site’s schema markup
  • Improving the overall quality and length of your website’s content
  • Improving your social signals
  • Initiating an effective backlink strategy to get other sites to refer to your website
  • Optimizing your site’s images and videos
  • AND very importantly keeping the search intent of your target audience in mind as we develop your strategy throughout each and every step of the process!

 

SEO Services That Should Always Be Apart Of Your Digital Marketing Campaign

Influencing the above factors will always be based upon specific marketing strategies and SEO services. All great SEO agencies like Big Fish Local will be sure to include the following as a part of their SEO services:

Analysis And Optimization Of Your Website’s Structure

Although Google may suggest that your website should be structured towards users and not search engines, the truth of the matter is that you’ll never actually reach search engine users unless your site is structured properly for Google and other search engines to properly read through it.

Some of the factors we’ll keep in mind when analyzing your website’s structure include the following:

  • HTTPS or HTTP
  • Setting Up Analytics
  • Checking for any Robots.txt
  • Looking for any site errors
  • Ensuring your site has indexed pages
  • Your XML sitemap
  • Page speed and loading time
  • All meta elements
  • Conversion rates

 

Content Analysis

Another really important SEO strategy is to thoroughly analyze all of your website’s existing content. By going through your site’s content we’ll be able to better determine some of the potential issues you may be experiencing, including:

  • Content that’s ranking poorly
  • Voice search compatibility
  • Duplicate content
  • Keyword targeting issues
  • Contact information inconsistencies
  • Missing pages
  • And a lot more!

 

The content on your website is undoubtedly one of the most important factors in terms of your SEO strategies, and this is because it will be what helps you attract search engine users to your site and converts them into leads and clients. This is why it’s so crucial for our team to thoroughly understand your existing content, because this will help us structure your best path forward.

Site Structure and Code Optimization

There are some instances in which a new client’s site is structured and coded rather well and will only need some tweaks, but when it comes to anything SEO-oriented it’s important to keep in mind that there is always something you can do to stay ahead of your competition!

The experts at Big Fish Local will be able to properly optimize your site’s structure and coding to a whole new level, which can include the following:

  • Making the navigation throughout your site much easier and more simplified
  • Cleaning up your website’s code so everything runs much more efficiently
  • Eliminating any errors that Google may pick up as it crawls your site
  • Implementing an XML sitemap to assist Google’s crawlers as it visits your pages
  • Adding internal links so users can more seamlessly flow through necessary information

 

Optimizing Your New And Existing Content

Maintaining the upwards trajectory of your digital marketing strategies in terms of your website’s content goes so much further than simply creating pages and making them live online.

In order to continue to drive traffic to your website for long periods of time, it will be absolutely necessary to be always creating new content and optimizing/updating your existing pages. Some of the tasks the Big Fish Local team will accomplish in terms of your on-page content include:

  • Rewriting/removing any duplicate content
  • Placing valuable keywords within your page titles to help increase your rankings
  • Adding professionally written copy that contains keywords to boost any landing pages that are underperforming
  • Creating new landing pages to increase your visibility to visitors
  • Adding videos/images, re-formatting text and changing color schemes in order to drive higher conversion rates

 

Optimizing Off-Site Factors

SEO services of course go much further than just the parameters of your website, and this is mainly because your brand’s presence away from your website is extremely important.

This is why the Big Fish Local team will always work towards the following:

  • Utilizing many different tactics to ensure your rankings within local search results
  • Verifying your information within online directory listings, and updating any inaccurate information
  • Seeking out valuable online directories to add your website into
  • Creating press releases and email newsletters about any newsworthy information pertaining to your company
  • Discovering web pages within your industry that accept guest posts and are open to exchanging articles for links to your website

 

Continuous Analysis

SEO strategies will always go much further than simply implementing necessary changes to your website and online presence, because after all what would be the point of implementing all of these changes if we aren’t carefully examining the data associated with those changes!

We are always tracking progress, testing cutting-edge strategies, tweaking sites and repeating this entire process at Big Fish Local. Some of the details of this continued analysis process includes the following:

  • Monitoring traffic, rankings and conversion rates on a frequent basis
  • Using all of your gathered data to best determine which metrics should be improved the most, and how focusing on particular metrics can boost your site

How Should You Know When It’s Time To Hire An SEO Agency?

Successful SEO strategies will include improvements like:

  • Increased organic traffic
  • Increased rankings
  • Increased calls and information requests from clients
  • Increased sales and revenue!

 

The following are also some notions to keep in mind when it comes to knowing if you and your company are ready to take the next step up with your digital marketing initiatives by hiring an SEO agency:

  • You want to grow your business
  • You don’t fully understand how your website is playing a factor in terms of your bottom line
  • You want to expand your market potential, and be found by new clients
  • You want to have higher conversion rates than your competitors
  • You want more leads/sales
  • You want to differentiate your brand from your competitors
  • You want to better ensure the future of your business
  • You want to outrank your competitors within your most desired keywords/SERPs

 

Reach Out To The SEO Specialists At Big Fish Local For More Information About How Our Services Help Our Clients Bring Their Business To New Heights!

As you can see through this article, there truly is a lot that goes into our SEO services! This is why we’ve compiled an all-star team that comes from a whole variety of backgrounds to help each and every one of our clients as we gradually help them get the tangible returns on their marketing investments.

There is so much more we can talk about when it comes to the more intricate details of our SEO strategies and beyond, so feel free to contact us online or call us at 614-945-4544 today to speak with one of our experts on how the Big Fish Local team can help provide you with the online presence your business needs for long-term success!

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